Product marketing is one of the important things that determine the company’s performance. The product marketing strategy is an activity that must be carried out to introduce products more broadly to the community. Below we will discuss the 5 (five) best marketing strategies that must be done to increase sales of your business products.
Using Social Media
We all agree, social media is the most powerful marketing tool because almost all people from different backgrounds are very active in using it. With social media, companies can interact widely with various groups, with low costs and high visibility or visibility. Social media also allows companies to choose the right community to market their products, so that what is offered has a great opportunity to sell.
Offering Products for Free
This method is considered very effective for attracting consumers, because something free will be very difficult to pass up. Another reason why this strategy is considered necessary is also because often a customer has not bought a product, because they have never tried the product. A company can choose an event or directly offer free samples of door and door samples to potential customers. If the product is in the form of services or digital media, the company can offer a free trial or free trial to attract potential customers to know a product.
Choosing a Strategic Place
Strategic place is still one of the marketing strategies that should be considered, because with a strategic place of sale means your product has the possibility of looking higher and of course triggering high sales. The criteria for selecting this strategic place must adjust to the target and ease of reaching it. For example, if you decide to sell your boarding house equipment needs, then selling near the campus area or school place will make it possible for your product to sell quickly and look.
Providing incentives for recommendations
A product will look good and can be trusted if someone recommends it. To get a recommendation or testimonial from a customer who has used the product you must give an award in the form of attractive incentives. The incentive of a testimonial does not have to be in the form of money, but can be a product gift or a discount. With this incentive, the company indirectly wins two parties for marketing objectives, namely loyal and prospective customers.
Establishing good relationships with customers
A loyal customer is an important asset of the company. They have repeatedly bought your products and contributed regularly to your income. If you do not want to lose a purchase, in the midst of competition for many similar products, there is no harm in giving awards to loyal customers of the company by responding to customer input and giving gifts directly to their purchases.